As a digital audio file, a podcast can deliver a message on a variety of subjects to those who prefer to receive information via listening rather than reading or watching.

Just about anything that can be voiced, like a story, an article or an interview, can be made into a podcast. But it doesn’t stop there. While interview style seems to be what everyone thinks of when they hear the word podcast, you can think outside the square and be unique. Try presenting an audio offering hints and tips, or perhaps voice your FAQs. Who wants to read that stuff if they can simply listen??

That said, if interviews are your thing, there’s a couple of ways to approach them. First, pick a subject. Second, find someone to interview. Specialists in an industry or field make great interviewees. If the person you are interviewing is with you, then it’s a simple matter of recording your conversation. You can also record remotely with confidence these days using excellent recording software with a VoIP program like Skype. Check out prettymay.net and Pamela.

But podcasting can take many forms. You can record your own opinions or expertise on a subject you are passionate about. If you’re not confident with a microphone, there’s no shame in writing a script. However, if you can string a few words together well, they do make good podcasts.

Podcasts are great way to educate. Why not try a hint and tip podcast or even voice product instructions. If you are a presenter or lecturer, record the presentation and edit into a podcast.

The real deal with podcasting is to appeal to auditory visitors. It makes sense to voice the content on your website, even if it’s in a video format. Use readily available ‘transcribe to text’ software to make it easy.
If the only rule you abide by is to make your podcasts interesting and topical, then the sky’s the limit! Go forth and voice … auditory and visually impaired site traffic will thank you for it.