The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation.

Your customers are already tweeting on Twitter, and it’s time to join them. But what if you don’t know anything about it?

I recently read a book entitled Twitter Marketing for Dummies by Kyle Lacy. Although I already knew a reasonable amount about twitter, Kyle’s book really opened my eyes to ways I could be using it more effectively for business.

I was so impressed with his book that I contacted him and asked him to do this podcast with me. Listen in; I’m sure you’ll find it worthwhile.