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I recently had the pleasure of chatting with Paul Gillin, co-author of Social Marketing to the Business Customer. Paul is a writer, speaker and online marketing consultant. He specializes in helping business-to-business marketers use social media and quality content to reach customers. His books include The New Influencers, Secrets of Social Media Marketing, The Joy of Geocaching and Social Marketing to the Business Customer. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He joins me today to discuss aspects of his expertise with specific reference to using social media and quality content to attract clients.