I self-published my first book – Good Better Best – about personal marketing and communication in 1992. I printed small quantities and sold the book ‘back of room’ when I spoke at conferences or training seminars while a professional speaker and trainer. It became my calling card, and it opened many doors during that phase of my career.
I was new to publishing then but although simple in its construction and deployment, it was a huge success. I sold 6,500 copies over 4 years, when 5,000 copies was considered and still is, a best seller in Australia. The book was a great product for me as it showcased what my training and presentations were about, and also generated revenue BOR after my sessions.