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Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos.

Pinterest is now the 3rd largest social media network. Hard to believe for its short life. It began in March 2010 and is said to have the potential to send tremendous amounts of traffic to websites.

Many people have hopped on the Pinterest bandwagon, and some more so than others. One of those people is Cynthia Sanchez, who has not only embraced it with an enormous amount of passion and verve, but has actually mastered it and created a business helping other businesses both large and small develop their strategies to maximize all of the perks of Pinterest.

As well as her blog ohsopinteresting.com, Cynthia also podcasts about all things Pinterest, and she joins me to today to chat about how it all started.