Inbound marketing is the new way to communicate to your clients and potential customers. It’s a very different take on traditional forms of ‘outbound’ marketing, like trade shows, cold calling, telemarketing and conventional advertising … most of which is wasted through the blanket coverage to cold and lukewarm prospects. You may snag the odd hot prospect, but much is still lost on people who are simply not interested in what you have to offer.
In simple terms ‘outbound’ marketing is all about hit and miss marketing by traditional means, while ‘inbound’ marketing is about enhancing your online presence so that you can be ‘discovered’ by those seeking information about your products, services or your industry! So rather than doing outbound marketing to the masses, you can effectively be found by people shopping within your industry through this targeted ‘inbound’ marketing method.