Recently I’ve done several presentations to groups of small business owners for various organisations about the importance of content in your online marketing. Some people absorb the information eagerly, while others completely glaze over. I know this because I have friends who do the same when I start talking this topic. I get it, but what I don’t get is why people don’t realise how important this now is and that you have to get out of the 20th century and into the 21st, where online presence and digital marketing is no longer an option but just part and parcel of your business marketing.

It might seem like a daunting exercise to get into social media and ensure you have a consistent presence, but we’ve reached a point where it’s no longer an option. Whether you accept it or not, most people search for your kinds of products and services online before they buy retail, if you don’t come up in those searches, you are plain and simple missing out on potential business.

Its 2014 people, get with the program. Using excuses like I’m a dinosaur (great name for a business) is just lazy. You must find the time to set yourself up with at least the basics if you want to be a competitor moving forward. If you’re not online, with a responsive web presence of some sort and at least connected to one social media platform, you are simply going to be left behind, and it won’t just be with regard to business.

You will be left out of conversations at social gatherings and networking function when you can’t participate because you have no idea what people are talking about.

Start by getting a site, there a tons of options out there you can set up without any real website knowledge, look at Squarespace, WordPress (hosted), Tumblr, Webnode, Posterous, Blogger.

Register at least one social media account on one platform to start with. Which one will depend on who your clients are and where they hang out. If you don’t know this, take time when you see your clients to ask, and connect with them where they are. And learnt eh nuances of each platform you plan to join, one by one, so you are familiar with how to use them.

It doesn’t have to take up all your time, 15 minutes a day will get you in the game; all you have to do is decide to make the time. If you need help with a website or setting up your social media, let me know. It’s what I do.