Multimedia combines sound, graphics, images, text and other elements to create a message and is the answer to diverse, interesting and successful online content. While graphics and sounds enhance the product’s appeal, it’s the words used to convey the information that will ultimately get the message across the line. For that reason, copy writers need to be on top of a number of things in order to produce effective scripts.
Language is a powerful motivator and a copy or script writer can captivate an audience with a single word or phrase. As the online world evolves and greater demands are placed on perfecting search engine optimisation (or SEO), the skills of a scriptwriter come into their own. They have a unique talent to thread words together to tell a story, entice an audience and bring about an action. Depending on what you want from your online listeners or viewers, the scripts you use in your multimedia projects are the key to holding the attention of possible customers or followers.
It’s wise to remember that audio and video each attract a different audience and appeal on different levels. Audio must paint a picture for the listener. Video can use the magic of imagery to convey a mood and tell a story, so the script need not be so detailed or concise as an audio script. In both cases, the script writer must be aware of a number of issues that the article writer does not necessarily encounter.
I have been writing multimedia scripts since 2008. I have written for radio, and TV as well as online media. I can take any article or piece of text and convert it into a succinct script that will work for the audience it is being written for. And I can time scripts down to the second without compromising the context of the message.
If you fancy yourself as a bit of an author, have a go at writing your own multimedia scripts. But before you start ask yourself these questions to help prepare the content of your scripts…
- What is it that you want to accomplish from this script? Do you want to sell something, build credibility or perhaps increase site traffic? Whatever the reasons, make sure you understand them as it will affect how the script is written.
- Who will be your target audience? Knowing your audience will help define the words and terminology you will use. Be empathetic to the attitudes, motivations, learning styles and interests of your audience.
- Where will this script be used? On the website, on social media channels or video screening sites?
- When, and for what purpose, will this script be used? For an event or as an on-going piece of content? Is it for image building or selling? The answers to each of these will contribute to the end result.
- How do you want all the information presented? Is the script to be used as an audio file only, or coupled with imagery to make a video? Will it be used for both? What style of audio or video will works best?
The key points to remember are to structure the script well. Have a strong beginning and an even stronger close. The beginning will set the scene and pique the interest of web users. But don’t take forever to pitch. You only have around ten seconds to grab their attention. The middle bit is all about ‘the guts’ of the message. Details on the product or subject should be addressed between the beginning and the end. Think about how it will come across to the viewer or listener. Vary the pace of the script. Pauses and inflections give impact to the content and keep the audience from drifting off topic. The end should offer a call to action, leading them to further information or even a sale. Don’t leave them wanting more, leave them with details on how to get more!!
However, if the written word still eludes you, you can always contact me, I can help you master scriptwriting.