When you find podcast guests with a wealth of knowledge or many products under their belt, rather than doing a single podcast, endeavour to set them up to do a series of podcasts. If they are a willing guest and looking for promotion of their blogs, products or books, you’ll be a match made in heaven. Your chats can be about anything pertaining to their area of expertise that also aligns with your business or topics you talk about for your blog or website, or about their products, especially if they have an extensive knowledgebase associated with them.
A couple of years ago I had the opportunity to do a podcast series with Dr Denise Lamothe, a New Hampshire based licensed psychologist and doctor of holistic health who combines traditional and alternative methods to work holistically with her clients physical, emotional, social and spiritual needs about her book “The Taming of the Chew”. But after chatting with her, and reading the book, I realised there was too much information for just one podcast, so we decided to do a series of four.
Podcast series are a fabulous way to build content, especially if you have a willing guest who has a lot of knowledge to share.
I did this series for my food and cooking website. I recorded all four episodes over two sessions, which enabled me to create content that I could schedule for the next four weeks.
Podcast series are great because you don’t have to find new guests, you can just discuss different aspects of your guests knowledge base and provide valuable and interesting content for your subscribers and visitors. And if the guest doesn’t have the facilities to produce their own podcasts, it gives them valuable content for their site as well and opens a new market for you through their readers. All in all it’s a win win for all concerned.
I always provide links back to my guest’s websites in the text of the post, I include a head shot of the guest and an image of their product if that’s what we’re discussing.
One thing that is really important though with interview podcasts where another person is involved, make sure you have them sign a Media Release that gives you permission to use the files you record with them on your site and share through your social media accounts. This way you cover yourself against any repercussions.
I also send the site link to the guest and a streaming link so they can embed it on their site as well. I don’t hand over raw or produced files however and they agree to the handling of these in the Media Release.
You can see and listen to the examples of the podcast series I did with Dr Denise Lamothe below…
The Taming of the Chew Interview Podcast Series with Dr Denise Lamothe
It’s no secret many of the world’s population is overweight, and for some obese. Alternating between eating compulsively for periods of time then dieting for a while has been our lifelong style of food management and this pattern clearly leads to obesity, high blood pressure, low self-esteem, depression, anxiety and the list goes on.
What are we obsessed with food and body size? What is it that has turned seemingly intelligent human beings into insatiable consumers? Is there an answer to this plight? Well, Dr Denise Lamothe thinks there is, and in her book “The Taming of the Chew” she outlines the reasons why we eat compulsively and offers solutions for the cure.
Dr Denise Lamothe is a New Hampshire based licensed psychologist and doctor of holistic health. She combines traditional and alternative methods to work holistically with her clients physical, emotional, social and spiritual needs. She joins me today in the first in a four part series of podcasts to talk about how to tame the chew.