Who else can make your copy right other than an experienced and skilled copywriter? It is not enough that you hire writers to build your web content list. It still pays to have a resident copywriter who will definitely have distinct contributions to your web copy.
Just as you hire a web designer for your website, you need to hire a copywriter for your marketing copy. Your writers may be expert in creating plain articles and other materials but when it comes to creating convincing copies, you may not be able to rely on them.
All online strategies will be useless if your prospects will find your web copies non sense. So of all the strategies that you would spend to, don’t forget to spend just as much or even more for your web copies.