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Today’s phrase that pays is ‘repurposing content’! Its online marketing at it’s very best and easiest! For those wishing to build an online profile or any serious web based business, adopting this practice will put you in the forefront of online marketing.

So what is content repurposing? It is the art of reformatting information – be it an article, a book, a product guide or even a presentation – and using it in different ways for different purposes. A good repurposing example is recirculating a book into an audio program, or using parts of the book and re-writing them for blogs or articles. It is without a doubt the marketing tool for the new century.

By repurposing content, one resource can keep working for you time and time again, making it highly attractive for online content generation purposes. Just think of the possibilities.